International Disk Forum 2010

World well known prestigious industry managements, engineers, analysts and University experts are invited and present HDD and related Applications market trends and technology trends also latest technology for HDD and key components towards further higher recording densityas well as well known round table and reliability presentation for Flash memory product.

Date	July 29 (Thu) -30 (Fri), 2010
Location Access	Plaza Industry Ota (PiO) 　 Ota City Industrial Promotion Organization 1-20-20, Minami-Kamata, OtaCity, Tokyo 144-0035, Japan It's 4 minutes walk from KeikyuKamata Station on the Keihin Kyuko Line.
Price	IDEMA Member and Exhibitors	Non Member
	2days(29,30)            : 50,000 JPY 1day (29 or 30 only) : 35,000 JPY	2days(29,30)            : 100,000 JPY 1day (29 or 30 only) : 70,000 JPY
	July 30, (Fri) Session 5 Keynote Speech free attend registration
Registration

　

Program

Thursday, July 29
10：00- 10：10	Opening Noboru Kubokawa Chairperson IDEMA JAPAN / Chief Analyst Institute of Information Technology, Ltd.
Session 1. Market
10：10- 10：50	HDD Market Review: Strong 2010 Start Led to Over-Optimism – But Reality is Still Good 　 　 Mark Geenen　President　TrendFOCUS, Inc.
	Demand for HDD storage has grown at historic rates in the last year. HDDs have not yet been seriously affected by SSDs, and shouldn't be for some time. However, economic factors are influencing near-term demand -- at the same time that the HDD industry is investing in new capacity. How companies balance investment, growth and ambition will determine whether the industry repeats past mistakes or lays the foundation for a brighter future. This presentation will examine the status of industry demand, supply, and technology, with a forecast of critical demand drivers.
10：50- 11：30	Impact of Cloud computing and Storage market dynamics Masaki Suzuki　Research director　IT infrastructure and Operations　Gartner Japan Ltd.
	Cloud computing and Virtualization have become big hot topics in Enterprise IT arena with a lot of misunderstandings. In this session Gartner explains reality of Cloud computing and how storage market is evolving.
11：30-12：45	Visiting Exhibition
Session 2. Application
12：45- 13：25	Hitachi's HDTVs with integrated DVR, and Expectations on Hard Drives Hirofumi Sukeda　Senior Manager　New Business Planning Dept　Hitachi Consumer Electronics Co., Ltd.
	For realizing "Time-shifted television viewing on demand" with simple remote controls, "HDTVs with integrated DVR" is becoming dominant among Japanese digital TV market. To enjoy multi-channel broadcast or content downloading via network, it has become important that a TV has DVR function using a hard drive. Reviewing Hitachi's history toward merchandising "HDTVs with integrated DVR," I will talk about our expectations on hard drives in audiovisual usage.
13：25- 14：05	Current and futrure of Data Recovery Business Tadashi Honda　IDEMA JAPAN　Data Recovery Committee
	15 years have passed since Data Recovery Service has started in Japan . Due to rapid growth,over advertise and fluctuation of service capability hasbeen observed to cause doubts on these services . Under these situation ,we desire to provide correct information and develop healthy market in order for customer to use our services without doubts
14：05- 14：50	Data center features for cloud computing Hiroshi Yoshida　Senior Vice President,Service Oriented Platform Strategy & Development Office,Fujitsu Limited
	Cloud computing is a new type of ICT service which enables customers to use just the right amount of ICT resources, on demand, via a network. The actual resources used are highly consolidated in large data centers. Cloud computing provides flexible use of ICT services at reasonable prices, enabling them to be applied to new business areas where ICT has so far been uneconomic. Technologies to achieve high scalability and automated operation are necessary in the data centers providing the cloud computing services. Such technical requirements are discussed in this presentation as well as the basic concepts, definitions, and terminology of cloud computing.
14：50-15：20	Visiting Exhibition
Session 3. Keynote Speech/Round Table Discussion
15：20- 16：00	【Keynote Speech】　Hard Drives, A Social Requirement in Today's World Don Blake　Senior Vice President Operations　Hitachi Global Storage Technologies, Inc.
	The demand for Hard Disk Drives continues to increase faster then most industries despite WW macro economics and has become a social requirement for most people around the world. This presentation will help explain where the demand for hard drives is coming from, how hard disk drives are used in applications that people depend on and what the future of Hard Disk Drives may be. We will explore the World Wide demand for hard drives, the future technologies supporting the areal density increases for the next several years and a brief overview of the technology challenges for the current generation of products.
16：00-16：10	Round Table Readiness time
16：10- 17：00	【Round Table Discussion】　 Moderator　：Noboru Kubokawa Chairperson IDEMA JAPAN / Chief Analyst IIT Ltd. Panelists　 ： Mark Geenen 　President　TrendFOCUS, Inc.　 Don Blake 　Senior Vice President Operations Hitachi Global Storage Technologies, Inc. 　 Tatsuhiko Fujihira　 Director　 Fuji Electric Device Technology Co.,Ltd. Toshikazu Kinoshita　 Senior Manager 　　　　　　　　　　　　　　　　 Mobile HDD Marketing Dept. HDD Division Toshiba Corporation Storage Products Company
17：15-	Reception

　

Friday, July 30
Session 4. SSD
10：00- 10：40	SSD's in the Enterprise What a difference a year makes Scott Stetzer　VP of Technical Marketing for Enterprise SSD products　STEC Incorporated
	What a difference a year makes. This time last year SSDs were still a new product that was causing both excitement and some amount of anxiety in the storage industry. A year later much of the buzz has come true, SSDs have grown in the industry with both new players and existing HDD suppliers announcing and shipping SSD products. STEC will discuss the current and forecasted market for SSD growth, identify differences in the storage devices from HDDs to consumer, embedded and enterprise SSDs and their differentiating attributes. Then focus on the enterprise market spaces for SSDs and how modernized SAN configurations are utilizing both SSDs and HDDs in efficient new deployments.
10：40- 11：20	TOSHIBA SSD ～SSD market and technology trend～ Akihito Nishikawa　Senior Manager　SSD Application Engineering Dept.　Memory Division 　 Toshiba Corporation Semiconductor Company
	Today ‘Cloud Computing’ is one of major trend in our industry and ‘Green IT’ is getting higher attention in the world. In such an environment, we feel that expectation to the role of SSD is getting higher now. TOSHIBA SSD is designed and manufactured with combination of its board technical expertise such as NAND flash memory, System LSI, Personal Computer, and Hard disk drive. That is why we can provide SSD products with higher reliability, higher density and higher performance. I am going to talk about SSD technology market trend and TOSHIBA SSD products lineup.
11：20-11：30	Free ticket holder entering
Session 5.　Keynote Speech（Free）
11：30- 12：15	Technology Options and Outlook for Future HDD Storage Yoshihiro Shiroishi　Chairperson　Storage Research Consortium (SRC)
	A recent study forecasts explosive growth of the digital universe. It is thus vitally important to ensure the continued rapid increases in capacity and the areal density of HDD, only which can support increasing information storage demands. A paper, however, predicted that conventional recording would reach the superparamagnetic limit at around 1 Tb/in2. Several future technology options for HDD storage have been proposed and are intensively being developed to overcome the limit. This presentation will review a comprehensive, up-to-date outlook of the storage industry and the technology options ahead.
12：15-13：15	Visiting Exhibition
Session 6.　Head & Media & Drive
13：15- 13：50	11th Joint MMM-Intermag Report　-Recording Head（Especially, for Assisted Recording）- Masukazu Igarashi　Senior Researcher　Advanced Storage Research Department, Electronics Research Center 　Hitachi, Ltd., Central Research Laboratory
	In storage density over 1 Tb/in2 , a physical limit of the head material let it extremely difficult to design the head with the magnetic field strength and the field gradient. Some topics of head at 11th Joint MMM- Intermag (2010/1/18-22) and thermally assisted magnetic recording (TAR) and microwave assisted magnetic recording (MAMR), are reported.
13：50- 14：25	Deposition Technology for >500GB/in2 PMR and HAMR Write Heads Dr. Adrian J. Devasahayam　Veeco Instruments
	As the magnetic recording industry continues to extend PMR technologies to 1TB/in2, improved fabrication technologies are required for the PMR write head. In this paper, we will describe a damascene fabrication approach and the key deposition technologies required to do this. Additionally, we will review optical materials and associated deposition techniques developed for next generation HAMR write heads.
14：25- 15：00	Magnetoresistance effect in double-barrier tunnel junction and devices with Heusler alloys Yasuo Ando　Professor　Department of Applied Physics　Graduate School of Engineering, Tohoku University
	Double-barrier-magnetic tunnel junction of CoFeB/MgO/CoFeB/MgO/CoFeB shows a variety of magnetoresistance effect depending on the stacking structure, the fabrication process and the measurement method. And devices with Heusler alloys attract much attention due to the low resistance and high magnetoresistance effect. We will show the recent results on these devices and discuss the application to reading head in HDDs.
15：00-15：30	Visiting Exhibition
15：30- 16：05	MMM / Intermag 2010 Report (Media) Akira Kikitsu　Laboratory Leader　Storage Materials & Devices Laboratory, R&D Center　TOSHIBA Corp.,
	Topics on the magnetic recording media presented at the 11th INTERMAG-MMM Joint conference (Jan. 18-22, 2010) are reported. Numbers of papers related to the Heat Assisted Magnetic Recording (HAMR) has been increased. HGST presented the 1Tbpsi recording demo using HAMR technologies to the bit patterned media. The author presented a paper on the bit patterned media made by a self-assembled mask. The servo signal consist of aligned dots are analyzed by a numerical simulation. A brief talk on this paper is also presented.
16：05- 16：40	SMR Technology Progress - capability with asymmetrical writer - Ikuya Tagawa Chief Researcher Central Research Lab Hitachi Ltd.
	Shingled perpendicular Magnetic Recording (SMR) is a breakthrough technology to achieve higher track density without reducing head pole size. To get narrower track pitch, decreasing erase-band is one of important directions, and larger cross-gradient of the write field is required. We successfully developed actual SMR head with asymmetrical write shield design, and demonstrated narrower track pitch capability with asymmetrical design SMR head having narrower side-gap.
16：40- 17：15	A Consideration on Nano-partcile Accumulation due to Electrical-Charged Mechanical Parts in Hard Disk Drive Kazushi Tsuwako　Advanced Platform Development Advanced Mechanical Integration Gr. Hitachi Global Storage Technologies, Inc.
	The particle sensitibity of hard disk drive is getting higher and higher by it’s capcity up. So more tight contamination control is required for every new product. Contamination creates scratch and illegal write, and it means the serious data lost on the customer environment. This type of failure is always No.1 quality/reliabity detractor on the customer environment. The recent 3.5” HDD has a air spoiler to control the flip-flop of suspention. And the air spoiler is also getting bigger and bigger. It was found that the amount of accumurated contamination right under the air spoiler are increased by the air spoiler’s electrical charge in new product's conductive air spoiler trial. In this paper, the amount of accumurated contamination comparison between the non-conductive spoiler and the conductive spoiler, and a consideration on the contamination behavior between the electrical charged air spoiler and the disk are reported.

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